Experience


EXPERIENCE...

We all have ideas.  Sometimes big ideas, life changing ideas, world changing ideas.  Sometimes smaller but equally important ideas – ways to improve the way we live and work.

Having and developing a great idea is creative, exciting, exhilarating, but it’s only half the battle.  Being able to talk about it to your management, colleagues, staff or family, so they get it, are inspired by it and are moved to commit, is crucial to making it happen. 

F2F Pty Ltd runs corporate communications training, assisting people to speak confidently and persuasively in all their daily 1-on-1 meetings, as well as their larger scale stand up presentations.

If you’d like support in conveying your ideas, we’d love to help. 

About Carolyn CrawfordView Carolyn Crawford's profile on LinkedIn

After 10 years in stockbroking, studying the markets and listening to countless CEO and CFO presentations, I became absorbed by the question of why competitors in the same industry succeeded or failed and what successful businesses had in common.  I find the interplay of systems, structures, strategy, people and culture fascinating and how small tweaks and simple changes can often make a huge difference.  

In particular I became extremely curious about the role of communication, the difference it makes to internal and external stakeholder engagement and the advantage that can be gained when an organisation is more clear, concise, focused, open, authentic and influential in its daily communication than its competition.

As a result I have dedicated 20 years of my career to this specialisation and have continually sought to develop my knowledge and understanding of business and personal communications, as well as my skills as a facilitator, to ensure we optimise every  participant’s presentation, influencing and communication skills, in an enjoyable and sustainable way.  

In short, I’m passionate about supporting our clients’ businesses improve their results by offering world class training that develops individuals’ communication so they can maximise their capacity and impact on the business.


Our Philosophy and Approach

Being an excellent communicator means being able to handle, elegantly and effectively, a full range of business communications from board level presentations to individual staff concerns.

Becoming an excellent communicator is not so much a function of learning more sophisticated or clever techniques, but the result of practicing and polishing a few core skills to an exceptional level. Just as Valentino Rossi, Tiger Woods and Rafael Nadal are not applying different skills to the average motorcyclist, golfer or tennis player, but applying the core skills at the highest levels, so masterful communication is a function of ‘doing the basics... brilliantly!’

At F2F we pride ourselves on empowering people, through excellent communication, to maximise their effectiveness in all their daily meetings and presentations.

We do this by specialising in a handful of skills, which if mastered individually and combined effectively, create successful outcomes across a full range of communications scenarios. 

"Carolyn’s advice on communications and relationships development has translated into improved performance and significantly increased income for our clients... "






What our clients say...

Business Development Manager
Mars

I now feel less nervous about the concept of presenting generally and more in control of the process

General Manager
Telstra

It is all about outcomes for F2F and this is what I most appreciated as a participant in the Influencing Skills training - they always had my growth as a leader in mind, and I was kept honest through follow up work to ensure my learning was put into practice.

General Manager
Telstra

“Until I met Carolyn and listened to her audio course, I thought that to be a good presenter, I needed to morph into a different person. Carolyn helped me realise that being true to my unique style and personality is my greatest asset when presenting. She provides really useful tools and techniques that helped me develop my very own formula for presentation success”

HR Director
adidas Australia

Each year we ask F2F back to deliver training at adidas because they are organised, know their stuff and get results. The execution is seamless and their exceptional ability as trainers, unquestionable.

International Market Research Firm

Carolyn was helpful, respectful, empathetic and humorous€ a consummate presenter. Thank you

Logistics Manager
Mainfreight Logistics

Interesting, relevant, motivating, enlightening and fast moving

National Business Manager
Hallmark

Very relevant, logical, useful information. Immediately applicable in the workplace.

Operations Manager
IAG Limited

Not only have I personally seen the skills of my team improve, their feedback suggests unanimously that the programs were well organised, professional, challenging and stimulating. They felt in short they had indeed developed their skills.

Partner
PricewaterhouseCoopers

Excellent! Very knowledgable and experienced and it shows.

Regulatory analyst
Essential Services Commission

Lots of great tips. Lots of references to other resources. A terrific framework for planning presentations. A very worthwhile use of my time

Regulatory Consultant
Essential Services Commission

I can use everything that we covered in the session immediately in all of my work - highly relevant! It will save me heaps of time and help me focus on a clear message that connects with the reader.

Sales analyst
adidas

This training provided the structure and knowledge I was looking for. My role often requires me to persuade people. This provided me with the tools to do so.

Sales Development Manager
TAL

A wealth of information and very supportive in delivery

Senior Associate
Freehills

Apart from presentations, these skills will be useful for ordering my thoughts in arguments for meetings and preparing written advice

Senior Associate
Freehills

Very engaging and practical.  Planning was always hard and time consuming for me.  The skills learnt will definitely solve that.

Telstra Media/Entertainment

Fantastic – feeling very empowered now. Looking forward to my next presentation.

Telstra Relationship Marketing

The best presentation skills I’ve done and in fact among the best training I’ve done.  I used the planning format straight away and it worked.  Fantastic course.